There are 1.7 billion websites online.
You’ve built an awesome website, maybe even with our help. And while you know your content and products are good enough to be seen, but will they?
There are many different avenues you do to ensure that people not only come to your site but keep coming back. One of them is an email drip campaign. In this blog post, we’ll go over what a drip campaign is, and how to use it to your advantage.
Read on for more information to keep your visitors, and customers, coming back for more.
Defining an Email Drip Campaign
Before we get too far into this, you’ll want to know exactly what a drip campaign is. An email drip campaign is a strategy for email marketing in which you send out multiple automatic emails at set points during the campaign. Because the emails “drip in,” it is referred to as a drip campaign.
Having an email list is incredibly important to ensuring the health of your business. But when you collect people’s emails, either via a pop-up online or when they check out of your store, you should always be sure to allow them the option to opt-in. Never collect an email without the user’s understanding that this is what they’re signing up for, or this is considered spam.
Click here for a video on how to grow your email list.
1. Introducing Your Reader to Your Site or Your Products
Introducing your reader to your site, or to your products, is a great way to create a drip campaign and promote engagement. This is a drip campaign that you can set up as soon as someone signs up to your email list. Then, you can send drip emails to them automatically after a short period of time.
With these emails, you can show readers different parts of your site. For example, if you’ve got wicked tips on how to grow your business, let them know you’ve got a section for that. Or, if you are offering a class on how to grow your Instagram, let them know that they can opt-in to pay for the valuable course.
If your site is interactive in that it’s a course or allows people to use tools on the site, let new inductees know about all of the features they can use. Send these to them over time, targeting specific types of users.
2. Keep the Content Fresh
Drip campaigns are a great way to keep retention rates, but if you don’t include fresh content, you’ll run the risk of people clicking “trash” before they even open them. There is nothing more annoying that receiving the same old email, or an email that adds nothing to your life. You know people today are busy, and it takes more than a “look at my content” email to ensure that they open it up.
If your drip campaign is occurring during a specific time period, or a specific season, give your readers a reason to open the emails with fresh content.
Most bloggers worth their salt has an editorial calendar far in advance. Coordinate this with your drip campaigns so you’re not just feeding them to your course or whatever they may have already signed up to see.
For example, if you’re a fashion site, a drip campaign at the change of seasons is a great way to keep up engagement. “X Celebrity or Influencer’s Favorite Spring Looks” might be a fresh piece to bring eyes to your content.
3. Make Sure Your Drips Connect to the Right Audience
If your drips are to follow up with customers that are interested in a service you provide, do not continue to send them to people who are not interested. For example, if you send a form asking if they’re interested in more information on something you’re selling or doing, do not keep sending drips to people who have opted out.
For example, if you do coaching sessions and you send a drip campaign that asks users if they’re interested in what you have to offer, do not then send a blanket email asking people to discuss it further with you. This looks unprofessional and makes people think you’re inauthentic.
4. Drip Campaign for E commerce and Cart Abandonment
Have you ever been online shopping, put an item in your cart and forgot about it? If so, this is a great way to step in and remind potential customers that they’ve abandoned online shopping cart.
This is a great way to close a deal or sale, so that people who were on the fence or who simply got busy and walked away, will then proceed with their purchase.
Of course, this won’t work for every single person who has abandoned their cart. Some people do so deciding they no longer want the product. But, it’s always worth a shot.
Taking Your Marketing to the Next Step
An email drip campaign is one of many ways you can keep customers engaged. As with anything, it will take a bit of trial and error to ensure that you connect with your users the right way. It may even take a few campaigns before you find the right one that resonates with your audience.
Are you interested in growing your Internet presence with an agency and partner that supports you fully? Or, do you need help with your blogging and email marketing and would like the experts to handle it? If so, contact us today and see how we can help your small business grow.