Need to increase the conversion rate of your online forms? Here are 19 tips you can use to bring in more customers!
1. A/B Test To Improve Your Forms
Always create two versions of every form, and do testing with users to see which version they prefer.
2. Focus On Simplicity
Make your design clean, simple to understand, and logical. Avoid excessive, unnecessary complexity, which can lead to a poor user experience.
3. Eliminate Unnecessary Fields
There should be very few (if any) optional fields on your application form design template. Unnecessary fields just make things more confusing for your users.
4. Indicate Optional Fields
If you do have optional fields on your page, indicate them by marking your mandatory fields with an asterisk (*). This is a standard practice for all application form design template designers.
5. Consider A Multi-Step Form
Multi-step forms help you break a long, complex form into several steps, and save the information users have already entered.
6. Start With The Easy Stuff
Start with things like names, phone numbers, and contact info –then move onto more progressively complex fields and forms.
7. Use A Clear CTA (Call-To-Action)
Your users should know exactly what they’re doing when they complete and submit their form, so a clear CTA is absolutely essential for your application form design template.
8. Use A Single-Column Design
Single-column designs are simple, easy to understand, and mobile-friendly. Avoid multi-column forms.
9. Have A Contact Option
Make sure your customers can contact customer service if they have questions about any of the information they’re entering, or are experiencing technical difficulties.
10. Use A Progress Bar For Complex Forms
Progress bars help users feel more accomplished and in control when filling out complicated, long forms.
11. Don’t Use “Reset Form” Buttons
These buttons usually just cause confusion, and can lead to users accidentally clearing all of their information.
12. Reduce Page Loading Speed
Try to use web design best practices to ensure your forms load quickly, to eliminate friction and provide a better user experience.
13. Avoid “Field Slicing”
Don’t break fields like phone numbers or birthdays into separate fields, as this leads to a poor user experience.
14. Use ZIP Codes For Address
LookupsStarting with a ZIP code and using autofill helps simplify the process of entering address information.
15. Always Use Field Labels
Label each field clearly, and ensure this text does not go away when the field is filled.
16. Utilize Predictive Search
Predictive search helps users select from a large number of options quickly, and eliminates scrolling, helping speed up the process of form completion.
17. Employ Selectable Images
Selectable images make your form more intuitive, but make sure they aren’t overly large, and don’t affect page loading speed.
18. Don’t Ask For Email/Password Confirmation
Don’t ask for email or password confirmations, as this is usually just annoying and unnecessary. If you must, use a “reveal” button to show the password a user has entered, and ensure it was entered properly.
19. Always Make The Next Step Clear
Whenever a user clicks “next” or moves onto the next step, it should be clear what is going to happen next –the flow of the form should be simple and intuitive.
Use These Tips –Improve Your Application Form Design Template!
With these 19 simple tips, you can dramatically improve your conversion rates, and bring in more customers. Get started today!